The Beverly Hills
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Last week, celebrities including Jay Leno, Ellen DeGeneres, Sharon Osbourne, Richard Branson and Clive Davis united for an unlikely cause: a boycott of the Beverly Hills Hotel, because its owner, the Sultan of Brunei, recently announced the implementation of Sharia law in his tiny South Asian nation.
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Jay Leno speaks at a protest across from the Beverly Hills Hotel May
5th.Photo: Getty Images
"Theory states that Allah's law is cruel and unfair," said Sultan Hassanal Bolkiah, "but Allah himself has said that his law is indeed fair."
Under Sharia law, the following is considered criminal behavior, punishable by fines, jail, amputation of limbs, public flogging or death by stoning: absence from Friday prayer services; becoming pregnant out of wedlock; wearing indecent clothing, and for women, refusal to wear a hijab; employing a non-Muslim babysitter; the use of the word "Allah" by Christians and the discussion of faith by any non-Muslims; publicly eating or drinking during Ramadan; theft; homosexuality; and adultery.
The Sultan, now 67, has slowly been moving Brunei in this direction for decades, but this recent, drastic declaration has no clear motive. Brunei is so rich with oil it's fully independent; nor is it a target of Islamic extremists.
So, why now?
"Who knows?" says Reza Aslan, religious scholar and author of "Zealot: The Life and Times of Jesus of Nazareth." "This is obviously not coming from a place of religious devotion, since the Sultan himself is in violation of every single rule of Sharia law you could possibly imagine."
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Brunei's Sultan Hassanal Bolkiah delivers a speech announcing the phased introduction of Sharia law October 22nd.Photo: Getty
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Indeed, the Sultan and his equally decadent brother, Prince Jefri, were dubbed "constant companions in hedonism" in 2011 by Vanity Fair. He lives in a palace with 1,788 rooms, 257 bathrooms, five swimming pools, a mosque, a banquet hall that holds 5,000 people and a 110-car garage. When he turned 50, the Sultan built a stadium, invited Michael Jackson to perform in it and paid him $17 million for three concerts.
Jefri, 59, maintains a separate pleasure palace and once owned a 152-foot yacht called "Tits"; he named its tenders "Nipple 1" and "Nipple 2" and could never understand why others often found that juvenile and crass. Here and abroad, the brothers are infamous for their sex parties and their harems composed mainly of underage girls.
'Shellfare State'
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In 1984, after nearly 100 years as a British protectorate, Brunei gained independence. The Sultan is descended from a centuries-old royal line, maintained by inter-marriage among cousins.
Brunei is about the size of Delaware, with a population of 415,000, and the government provides free education, health care, pensions and low-interest loans for the purchase of homes and cars.
Oil is the source of all wealth, and when Shell began pumping in the 1970s, Brunei soon became known as "the Shellfare state."
In 2012, Forbes magazine ranked Brunei as the fifth-richest nation in the world. Yet there is little fun to be had: Alcohol is banned and there is virtually no nightlife or culture.
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Sultan Bolkiah is escorted to a celebration for his birthday in
2005.Photo: Getty Images
"I'm trying to think of a place that's duller," Australian writer Charles James told Fortune in 1999. "Maybe a British village in midwinter."
In one way, the brothers adhere to Islamic law: As proscribed, each has several wives and families. But everything else they do is in defiance of the Koran and the law they've just imposed.
"It's a radical double standard," says Jillian Lauren, who wrote about her life as a member of Jefri's harem in her memoir "Some Girls." "They have more money than anyone else. I know that they both have been married and divorced multiple times. It's really hypocritical."
It wasn't until 2001, when Jefri was forced to auction off personal possessions after using the country as a piggy bank — spending an average of $747,000 a day for 10 years, on top of $17 billion in gifts to friends and family — that the sultanate's true vulgarity was exposed. (His brother also treats the country as an ATM machine, and it remains a crime in Brunei for anyone to ever discuss how the royals spend their money.)
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