Every year fans across the continent sit eagerly glued to their screens, social media abuzz; they wait tensely to be razzled and dazzled by their favourite Big Brother Africa housemates.
As the shows fanbase grows, so does the conversation on the social networks. During the 8th season, over 6 million fans interacted with Big Brother Africa via the Website, Twitter, and Facebook, with the website generating just over 200 million impressions.
"As a voter driven show, the success of the Big Brother Africa brand relies heavily on audience engagement and our social media platforms allow for this to happen in real-time", says M-Net Africa Regional Director (West Africa) Wangi Wa-Uzoukwu.
She also added that because of Big Brother Africa's growing success on social media, it is important for the brand to continuously explore other platforms, "Every year, we expand the ways audiences interact and enjoy more premium entertainment. This year, even more people will be able to partake in the thrill of Big Brother via their mobile devices and on different platforms. The addition of Instagram, for instance, brings yet another exciting dimension and we look forward to sharing more entertaining content with our fans."
One person who knows all too well about the power that social media has, is season 8 winner, Dillish Matthews who has established a fan base of over 200 000 across Facebook and twitter "I never dreamt of such a big following and it keeps increasing, which is a great advantage for my career as a personality and model. As the countdown begins, I can't help but reminisce about some of my most memorable moments in the Big Brother house. Good luck to the new housemates and I hope they enjoy the adventure."
With auditions well underway across the 14 participating countries, this year's season promises to impress with more drama, romance, intrigue and suspense.
Endemol MD Sivan Pillay says this is going to be the most exciting season yet. "We have been producing the series since 2003 and to keep fans captivated, we have to evolve and this entails finding housemates with a little extra talent and swagger".
Big Brother Africa 9 kicks off on Sunday 7 September and will be screened live 24/7 on DStv channels 197 and 198 while the best of the live highlights will be shown on GOtv. Don't forget to follow Big Brother on Twitter, Facebook and Instagram to ensure you don't miss out on any of the action!
For more information log onto www.bigbrotherafrica.com
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